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BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a long-lasting brand impact not only builds favourable impressions about the brand but also allows organizations to support sustainable growth in the long term. A brand’s sustainability is its ability to persist and evolve today without jeopardizing its future growth potential. It is more of a ho

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ESTABLISHING A SUSTAINABLE IMPACT FOR YOUR BRANDEstablishing a resilient brand impact not only helps create strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of

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